The studio is known for lavish, big-budget productions that approach gay pornography combining technical filmmaking expertise and raunch.[4] It gained notoriety for two blockbuster remakes of film classics in the form of 2005's Michael Lucas' Dangerous Liasions and 2006's Michael Lucas' La Dolce Vita. The studio released its blockbuster Gigolo in 2007.[15] The film explored the underworld of New York City escorting and hustling. When same-year The Intern won more GayVN Awards than the big production Gigolo, studio head Lucas was bothered, stating that "even a retard" would not have chosen the one over the other.[16]

Michael Lucas' Dangerous Liaisons

In the summer of 2005 Lucas released Michael Lucas' Dangerous Liaisons; the film featured celebrity cameos from RuPaul, Boy George, Graham Norton, Bruce Vilanch, Lady Bunny, Amanda Lepore, and Michael Musto.[17]

Michael Lucas' La Dolce Vita

In 2006, the studio released Michael Lucas' La Dolce Vita Parts 1 & 2, a gay pornographic remake of the 1960 Fellini classic La Dolce Vita.[18] At a budget of $250,000, the studio contends it is the most expensive gay pornographic film ever made.[3] The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated.[19]

In February 2007, International Media Films, Inc., which owns the rights to Fellini's La Dolce Vita, filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright infringement.[20] The lawsuit seeks to collect unspecified damages and to stop sales of Michael Lucas' La Dolce Vita Parts 1 & 2.[21][22] At the preliminary injunction hearing in April, 2007, the attorney for the plaintiff asked the judge to enjoin further distribution of Lucas' film, which he refused to do.[23]

Men of Israel

In May 2009, Lucas Entertainment filmed the first gay porn film using only Israeli models.[8] The production was billed as a sexual journey to promote Israeli culture.[9] In June 2009 the company launched its Men of Israel website to promote the film, which announced its release for July 22.